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Which is the preferred formula for the solidary internet users to give donations ?


iWith.org conducted the research “Solidarity and Me” with the collaboration of over 28 NGOs.
The development was done by TwoMuch research studio and Netquest that surveyed over 2500 internet users in Spain and all over the world about their preferences to donate and support charitable causes and NGOs.

Below we highlight the results of the study that has a margin error of  2,9% for a confident interval of 95%.


Which is the preferred formula for the solidary internet users to give donations ?
  • Punctual support to a concret project (40,8%)
  • Punctual support to a concret project (11,2%)
  • Periodic income installmens to an organization (9,8%)
  • A monthly income of a micro-quota to an organization (15,4%)
  • All three are adequatly appropriate for the organization (12,7%)

This preferrence to support projects that are concrete implies that NGOs need to conceive “products” that will lure attention and support, once created. Therefore:
The probablity of being successful will happen if we incorporate those aspects that motivate and minimize cautious efforts according to what the users have expressed to us.


The study is available in Spanish at  http://survey.iwith.org/es/resultados.html

More about: iwith.org , survey , solidarity
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