Nonprofit organizations are expected to create more content for a growing number of communication channels, with fewer resources than ever before. It’s no longer enough just to “be there”—you need to motivate your fans, followers and friends to interaction and advocacy.



Idealware in partnership with Balance Interactive created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals.