When an NGO asks what its target audience is, the first thing it will do is think about its donors. They are a very important piece of communication but not the only one. Then we tell you the different prototypes of profiles that any organization can have.

Leandro Fernández Miró wrote an article in CiComunica titled Haiti, NGOs and Communication, which I found interesting and worthy of sharing. Leandro presents critical arguments of the media during times of crisis, and presents an alternative way to improve journalism. The following is a summary of the most important and controversial parts of the article ...