Instagram is the second most popular social network in Spain, after Facebook. With 600 million users, it is the most successful social media website among young people and teenagers.

These data have been published by the 2017 Global NGO Online Technology Report, in which more than 4,908 NGOs from 153 countries were surveyed.  

Measuring your NGO's social media data for later analysis will help your organisation achieve its goals.

Enrique San Juan, a strategic consultant, is here to give us some key tips on how non-profit organisations can really get the most out of their social media accounts.

It has become natural to have an account in facebook or in any of the hundreds of social networks available in the internet. Through them we, as individuals, create societies united by certain features in common. Scoutle allows you to socialize in the network too but this time as a blogger.

The famous tool or social network twitter surprises us by the number of networks that it has been creating: there are groups that talk about health, searching for missing people, investigation matters, all those topics that one may arrive at the asking What are you doing?. The result is such that, depending on how you use the network, it may be very useful to your organization.